Yes, Your Business Needs A Blog. Here Are 3 Reasons Why.

You’re running a business. You made a website. Now, do you need a blog? For a lot of people, the idea of blogging makes them think of complicated Pinterest recipes and influencers doing cheesy staged family photos. But despite your industry or the service you offer, a blog can help you reach your ideal audience – and your business goals.

In today’s world, everything is online. And if your business doesn’t have a strong online presence, you’re missing out on growing your brand and increasing profits. So, YES. Your business does need a blog. Here are 3 major reasons why. Check them out, and then get started!

1. Blogging is one of the most effective ways to build brand awareness.

Not only can you teach about your products or services on your blog. You can also provide valuable information and help to your readers while doing so. When you create value for your ideal clients, you connect people to your brand. This increases your visibility and your social exposure. The more social exposure you have, the more people will talk about what you do. (And all good press is good press, am I right?) Ultimately, that buzz will create more web traffic and more sales.

2. Blogging boosts search engine optimization/Establishes you as an expert.

What’s the first thing we do when we’re looking for recommendations or reviews of a product? We GOOGLE it! Blogging ensures that the people who need what you offer can find you. When you use keywords associated with your business in your posts, you boost the chances of new people finding you. We’ll talk more about keywords and search engine optimization soon. But just know that they’re important. (This article will give you a great initial overview.)

3. Blogging helps you develop relationships with your current and future customers. 

Last but not least, blogging can be a killer way to develop relationships and build trust with the people you want to serve. You can use a blog to speak straight to your target audience and the things they care about. What tools and wisdom would make their lives easier? What types of content would they find entertaining? If you’re the person giving them that info, they will keep coming back to you over and over again. When you tie this in with a great social strategy, you increase your chances of blog success even more.

And don’t forget to invite your audience to engage in your posts – whether directly on your blog, through email, or social media. Ask them to share their opinions and thoughts. Invite conversation everywhere that you share content. Whether you have a brick and mortar business, an online product, or offer a service, social engagement will go a long way in boosting your marketing efforts.

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So, there you have it!  Three reasons why your business needs a blog. And remember, the key to successful blogging is to be unique, keep it relevant and be CONSISTENT!  So what are you waiting for? Let’s get blogging.