Meet Abby: Your New Content Manager
You didn’t start your brand to spend your nights formatting posts, fixing SEO details, or wondering when you’ll finally send another email.
I make sure your content is handled (published, optimized, and shared), while you focus on the work only you can do.
Hey, I’m Abby — a marketer and copywriter with 15+ years of experience across the music and publishing industries, faith-based content, and the nonprofit world.
Now I support content-driven brands and bloggers like YOU by managing the day-to-day execution for their website, email, and content promotion.
If you need steady, systems-minded support that you keeps you on track and in front of your audience, you’re in the right place.
Who this is for
We should work together if you:
- Run a content-driven brand or blog with regular posts, resources, or emails
- Know consistency matters, but don’t have the time or energy to handle the details
- Want experienced help behind the scenes of your website, email platforms, and SEO tools
- Prefer clear scope, systems, and calm communication
P.S. – This is not the best fit if you’re looking for full content creation from scratch, video creation or influencer-style social media management.
WAYS WE CAN WORK TOGETHER
I currently offer 3 different packages depending on your needs.
blog and content management
Perfect for brands and bloggers who publish content regularly and need reliable support inside their website.
Package includes:
• Formatting, editing, and publishing content for your site
• On-page SEO implementation (headings, metadata, internal links, etc)
• Image optimization and light Canva graphics
• Updating and optimizing existing content
• Proofreading and quality checks before publishing
Your content gets published cleanly, optimized correctly, and maintained consistently — without you having to log into WordPress.
Email marketing support
Great for creators and brands who want to stay connected to their audience, without managing email execution week after week.
Package includes:
• Writing and scheduling one weekly email newsletter or campaign
• Formatting and email setup in Flodesk, MailerLite, Kit, or Mailchimp
• Basic automation setup and support (welcome sequences, lead magnet delivery, simple nurture flows)
• As-needed list organization and cleanup
Your audience stays active and engaged with your content, without another recurring task on your plate.
content promotion support
Ideal for content-focused brands and bloggers with strong content and want it shared consistently without managing social platforms themselves.
Choose on primary platform:
• Instagram (up to 5 static posts/week)
• Facebook (up to 7 posts/week)
• Pinterest (up to 14 pins/week)
Package includes:
• Caption writing aligned with your brand voice
• Repurposing existing blog and email content
• Scheduling via Tailwind, Metricool, Later, or Post Planner
No video creation, DM management, or engagement included.
Tools & Experience
I regularly work inside tools like WordPress, Squarespace, RankMath, Google Search Console, Google Analytics, Flodesk, MailerLite, Kit, Mailchimp, Canva, Tailwind, Metricool, Asana, Notion, Airtable, and more! Wondering about a certain platform? Just ask!
ready to get started
How it works
Reach out at the form below and let me know what service you’re interested in! You’ll hear back from me in a flash.
About Abby | See Some of My Past Writing | My other website – MomLife Today