How to Pitch Your Podcast (Free Pitch Template PDF!)

Are you looking for a great podcast pitch template to help you land an interview with a great podcast? The process of putting yourself out there as a potential podcast guest may feel daunting at first, but a great email template can help you land the interview and grow your audience.

Keep scrolling to find out how to create the ultimate podcast pitch template – and download mine totally free!

Podcast pitch template

If you’re reading this, you probably have a specific expertise or interest that you’re looking to share with the world. In today’s culture podcasts are one of the very best ways to spread the word about your message, brand, business or platform. But finding the right podcasts that will put you in front of an audience that will want to hear your message is important.

Before sending a request to be featured on someone else’s podcast, you’ll want to take a look at some podcast pitch examples. As a professional copywriter who has worked with podcasters regularly over the last few years, I’ve created a podcast pitch template that will get the attention of the podcasts you want to reach. But you’ll also want to know how to pitch a podcast correctly.

Podcast pitch template

How to pitch a podcast

Before you start sending out your podcast pitch template, it’s important to understand the do’s and don’ts of how to pitch a podcast.

Absolutely! Pitching to a podcast can be a great way to get your message, product, or service in front of a large audience. However, it’s important to approach it the right way. In this blog post, we’ll outline the do’s and don’ts of pitching to a podcast.

Do’s:

  1. Do your research: Before you reach out to a podcast, do your research on the show and the host! Make sure you’ve listened to a few episodes. Familiarize yourself with the format, and get a sense of what topics they cover. This will help you make sure you’re actually a good fit. It also gives you more details to tailor your pitch to the show and increase your chances of getting accepted.
  2. Keep it short and to the point: When you pitch to a podcast, don’t beat around the bush. Be clear about what you are offering, why it’s relevant to their audience, and what makes you a good fit for the show. People are busy and they want to know that you respect their time.
  3. Prove your expertise: Whether you’re a digital marketer or a doctor, make sure you highlight your expertise. Make it clear why you are the perfect fit for their podcast and how you can help their audience. Refer to your website, podcast links or any press that will help you to stand out from other potential guests.
  4. Follow up: If you don’t hear back after a week or so, it’s okay to follow up once! Often it will be your follow up email that gets the response.

Don’ts:

  1. Don’t send a generic pitch: In this post you’ll get access to a great podcast pitch template. But you MUST personalize it before sending it out. Prove that you’ve done your research and personalize and tailor the email to the best of your ability. The more personal it feels, the more likely you are to get a response.
  2. Don’t get pushy: Yes, follow up. But don’t get too pushy or aggressive! Be chill, friendly and willing to This can be a turnoff to podcasters and may hurt your chances of getting accepted in the future.
  3. Only talk about you: When you pitch to a podcast, focus on what you can offer their audience and how you can help them. Don’t make your pitch about promoting yourself or your show/brand. Service first, always.
  4. Skip proofreading: Please, please, PLEASE do not forget to proofread your pitch before you send it. Typos and grammatical errors can make you look unprofessional and ruin your first impression.

If you keep these do’s and don’ts in mind, and you’ll significantly increase your chances of getting an interview and building a relationship with the podcast host.

Your podcast guest pitch template

Are you ready to access your podcast pitch example? Download your free podcast pitch template PDF right here!

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Why you need podcast emails

As a professional copywriter and content writer, I always highly recommend that the brands I work with have a bundle of podcast emails that they can reuse as needed. This will save you time, help you to build loyalty with your audience, and make growing your podcast feel like a no-brainer.

Some of the podcast email templates that will be beneficial for you include:

  • Podcast email examples
  • Podcast email subject lines
  • Podcast announcement email
  • Podcast newsletter examples
  • Podcast guest invitations
  • Podcast sponsor pitch
  • New episode emails

You can find templates for all of these and more inside my digital product, The Ultimate Podcast Email Templates which you can get right now in my Writing Template Shop!

Podcast email examples

5 Keys to Podcast Email Marketing

One of the best ways to ensure you seem legitimate when pitching yourself is through using email marketing to grow your podcast. Don’t have an email list for your podcast yet? Now is ALWAYS the right time to get started. You can use a tool like Mailerlite, Flodesk, Mailchimp, or Convertkit to set up your first email community.

Here are a few ways to use podcast email marketing to promote your podcast and help you reach more listeners.

  1. Build a Targeted Email List

Offer a free incentive to podcast listeners to join your email list. This could be a free eBook, exclusive training, a discount on a service, a product or a helpful printable. This incentive will give you direct access to your targeted audience whenever you’d like to reach them. Make sure to add a sign-up form to your website, social media pages, and your podcast description to increase your chances of gaining subscribers.

  1. Keep Your Subscribers Engaged

Once you have subscribers, talk to them, and be sure to keep them engaged! Send them weekly newsletters, share exclusive podcast content, and inform them about upcoming episodes. Make sure to personalize your emails and call them by name whenever possible.

  1. Promote Your Podcast and Other Products

Email marketing can help you promote whatever you have to offer to your subscribers. You can send regular newsletters promoting your latest episode or upcoming events. You can also offer your subscribers exclusive content and give them discounts on any outside products or services that you offer.

  1. Use Email to Get Listener Feedback

Your podcast email newsletter is a great way to get feedback from your listeners. You can occasionally ask your subscribers to leave a review for your podcast or to give you feedback through a survey or quick. This personalized feedback can help you improve your podcast and tailor it to your audience’s preferences.

In today’s digital world, email is a must-have for growing your podcast or brand. It’s also the perfect way to reach out and pitch yourselves for other podcasts! With our podcast pitch template, you’ll be well on your way to spreading the word about your expertise and landing interviews on podcasts to grow your platform in no time.

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